Study after study shows that psychology is the heart of marketing. The more you're able to reach audiences on a human level (and in a way they connect with), the better positioned you'll be to drive sales.

If you're reading this guide, you're probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – 'what's in it for me?'. These concepts are marketing 101.