Generative AI is transforming the way we interact with technology. At Google Cloud, our Applied AI Engineering team has shaped the design and development of generative AI solutions for Generative AI for Marketing, Customer Experience Modernization, and Open Data QnA (NL2SQL), among others. Throughout this process, we've gained valuable insights that we believe can help others to successfully and responsibly design and implement these cutting-edge technologies. In this blog post, we'll share valuable lessons learned with three overarching design principles: