Hi there,

Corporate video was once about playing it safe. Nothing untraditional; nothing with the potential to raise a stakeholder's brow when looking at the ad or the balance balance sheet.

In the past few years, someone in the big offices finally got the message: Taking chances is the only way to stay competitive. Our feeds are full of chance-takers, and the unremarkable is ignored.

How does a marketing team make sure its videos appease both leadership's need to protect the brand, and their audience's need for interesting content? Is it even possible?