B2B marketing tactics are always evolving. In the past decade or so, they've been trending towards a business-to-person (B2P) style, as the lines between personal and professional have become more blurry. So in 2021, there are seven B2B marketing strategies you need to have mastered. 1. Find your audience. Whether you're a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. And as those professional and personal lines get blurred, those spheres are evolving. Your audience may be gathering on any social media platforms, even youth-oriented ones like Tik Tok. They may be attending networking events in certain cities or reading particular blogs. To figure out which spaces your audience is visiting, you'll need to spend some time researching. There are plenty of methods to try: