Social media brand positioning includes targeting, strategy, visuals, content, and behavior. It dictates how social media fans and prospective customers see you. Is your brand positioned for success on social media? In this article, we're looking at the importance of social media positioning, how you can achieve it and some big brand examples. What Is Social Media Positioning? Anyone else obsessed with New York's prestigious ad agencies in the series Madmen? If you were, you will know that a lot of the marketing terms and techniques we use today were coined decades ago. The term 'positioning' was first detailed in