How B2B Marketing Leaders Can Deftly Navigate Uncertainty
Associated with
Jennifer Routhier Isabella Jennifer Routhier Isabella
Barbie Mattie Barbie Mattie
Posted Mar 31, 2023 4 min read
How B2B Marketing Leaders Can Deftly Navigate Uncertainty

How can B2B marketing leaders chart a steady course for growth in a fickle economy? By taking cues from companies that have achieved strong revenue growth, says VP and Principal Analyst Barbie Mattie. On this week's What It Means, she provides data-backed recommendations for actions to take.