If Cinnamon Toast Crunch doesn't have the same appeal to you as it did due to their recent viral incident, you're not alone. Unfortunately, Cinnamon Toast Crunch was the most recent brand to come under fire because of its poor response to a negative situation, landing itself in hot water with consumers.

This PR fiasco is just one of many disasters we've seen over the years – and another example of why it's so important for multi-location brands to have a reputation management strategy. In this week's blog, we cover how your multi-location business can build a strong reputation that is crisis-proof and can help to build an excellent customer experience.