Summary: Consumers day after day are hit with information overload. To gain their trust (and their business!) brands are wise to break through the noise by sending relevant, timely messages that tap into each prospect's intent. Personalized marketing campaigns are quickly becoming the norm - but unfortunately, it's not always easy to obtain the data needed to effectively implement them. Moreover, a disconnect between sales data and marketing tactics often contributes to buyer fatigue rather than continual engagement, and worse, lost sales. When done well, true buyer-centric marketing has the power to yield unparalleled, highly valuable results. For ClearTail Marketing,