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Watch Seth Godin, Founder of The altMBA and author of "This Is Marketing" explain how to reach your audience.

In this video, you'll learn: how ideas spread, how to have practical empathy in your marketing in order to be an effective marketer, the role of ads in modern marketing, and the marketing promise.

As marketers, we need to talk to the right people about the right thing. And we need to stay consistent in that messaging; if we're not in alignment, our marketing will not be effective.