Associated with
Catherine Davis
Posted Jun 26, 2019
•
4 min read
Where the Clicks Happen: How to Optimize for Consumer Engagement on Third-Party Sites
Consumers aren't just taking different paths to a brand website via new search experiences - they're directly taking action to engage with the brand in these experiences. Get strategies to bring users to transactional landing pages and to deliver correct information to search results and third-party services.
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