Posted Feb 6, 2019
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7 min read
How a Help-First Mindset Can Deliver Leads, Referrals, and Revenue
When is a sale not about a sale? It's a trick question: all sales shouldn't be 'about' the sale. They should be about helping someone solve a problem, fulfill a need, or scratch an itch. When you go into a cold email, a cold call, a meeting, a pitch, a follow-up, or anything else with ...
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