When you think back on 2023 in PPC, how will you remember it? For me, this is the year we've seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn't look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of uncertainty up in the air, how can you be better prepared? In this episode, you'll hear from 6 experts in the field who'll share what they've seen in 2023 and what to look forward to in 2024.