Associated with
Sidra Condron
Posted Dec 3, 2019
•
13 min read
What is a Good PPC Conversion Rate? (And How to Increase It)
The average PPC conversion rate across all industries is about 3.75% for search
[https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks]
. And it is at about 0.77% for display networks. This conversion rate, of
course, varies with each industry. For instance, the conversion rates for the
Dating and Personal industry is as high as 9% for search. On the other hand, for
Advocacy, the average conversion rate is shallow, at just 1.96%.
The PPC conversion rate for all indust
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