![Personalization beyond just your [First_Name] | dotdigital blog](https://main-app-production-public.s3.amazonaws.com/2zh2q04t67wfsoxa7da2o5ao0ew1)
Posted Oct 26, 2015
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3 min read
Personalization beyond just your [First_Name] | dotdigital blog
For the majority of marketers, personalizing an email is simply just using the tag. The aim of this webinar was to show people the steps they can take to
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