Early-Stage Research: How Are Your Customers Currently Using Your Products?
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Marieke McCloskey Marieke McCloskey
7 min read
Early-Stage Research: How Are Your Customers Currently Using Your Products?

Research early on in the product life cycle will help you understand who your customers are and how they are currently using your product or service. This research helps identify problems, prevents you from spending time and resources fixing things that aren't broken, and offers invaluable feature ideas.

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