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What Sales Enablement Looks Like in a Small to Mid-Size Law Firm
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Lawyers are made for the courtroom. They sway juries, dedicate themselves to the craft, and help clients navigate the rocky road that is the justice system. Before lawyers can close the case, they must first close the initial deal. This can be the hang-up for most firms, as team members were mainly trained to represent clients, not sell them on their services.
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