On the sales funnel path your lead travels through, them signing up for your email newsletter is about the midway point.

The lead is now curious and/or interested enough that they've subscribed to your emails. Hopefully, that interest will translate to them opening and reading the messages you send.

If you get to this phase with a lead, now's the time to optimize your email call to action or CTA for more clicks and sales.

How do you do that?

It can be tricky. There are so many call to action tips out there that it's easy to cross your wires and end up doing the wrong thing. You unnecessarily cost yourself leads and thus sales in the process.

We don't want you to miss out on valuable leads because your CTA was too pushy or placed somewhere where readers just didn't see it.

If you're ready to improve your email calls to action, then read on.