As a small-business owner, you probably get lots of emails from blogs you follow
and associations you belong to. If you scroll to the bottom of these emails,
you'll notice many of them are sent with Mailchimp. They have shifted from an
email-only platform to a marketing force thanks to some well-executed maneuvers.

By strategically using marketing terms on its web pages, Mailchimp shows up at
the top of SERPs alongside marketing-only platforms-the only email platform to
do so. Its content, and