Vast Majority of Brands See Partnerships as Central to Growth: Report - Chief Marketer

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Vast Majority of Brands See Partnerships as Central to Growth: Report - Chief Marketer

Posted Jul 10, 2019 • 5 min read

Vast Majority of Brands See Partnerships as Central to Growth: Report - Chief Marketer

Impact

High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.

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