Apple Podcasts | Google Podcasts | Stitcher | Spotify   Nothing kills a customer experience today quite like friction. So says Brian Gilman, Vice President of Product Marketing at Vonage. Brian has decades of experience in product marketing – and he was kind enough to spend a half hour with me to share insights into solution selling, competitive intelligence, customer experience, and more. Among the topics he takes on: The shift in control away from businesses and toward customers The difference between marketing products and marketing solutions How product integrations help your customers and your employees Strategies for selling layered and verticalized solutions The roles of channels, control, and context in competitive environments How video and artificial intelligence can reduce friction I know you'll enjoy several valuable takeaways from this thoughtful conversation. Honestly, you may want to listen to this one twice (seriously).     Why Friction Is A Customer Experience Killer To hear this episode and many more like it, subscribe to The Customer Experience Podcast in Apple Podcasts by clicking here. Don't use Apple for your podcasts? No problem! Here are more listening options ... Google Podcasts Spotify Stitcher I also embed the full recording of each ...