The Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap
Posted Dec 19, 2024
The Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap

The Indian newspaper and magazine industry, a cornerstone of our society, is expected to clock a CAGR of 2.23% over the next 5 years. While print continues to dominate today, digital is fast catching up and is poised to capture 50% of the 200 million+ reader base. News organizations are, therefore, having to respond to