How Realtor.com found incremental CTV efficiencies with Adobe Advertising
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How Realtor.com found incremental CTV efficiencies with Adobe Advertising

Efficiency is key with any paid media, but it is especially important with premium inventory like CTV. Advertisers want to get the biggest bang for their buck. And with Adobe Advertising, they can.

With our reach-based optimization tool, advertisers use AI to customize and prioritize their spending toward the lowest cost per reach and unique households. Our algorithms balance device-level frequency with budget delivery to help limit any wasted exposure.

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