Your website remains a crucial business tool, but did you know that only 15% of websites attract over 100,000 unique monthly visitors? Creating impactful landing pages has never been more accessible. However, the art of crafting landing pages doesn't end there; they must also drive conversions.

In this informative session, Katherine Hutter, Partnerships and Hotjar; and Nicole Vitas, and Nathália Gaspar, Web Strategy, HubSpot will share valuable insights on the importance of audience understanding in delivering exceptional experiences and maximizing conversions.