How Wynk Music Resurrected Dormant User Base by 30% by Identifying Preferences
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Ruturaj Bargal Ruturaj Bargal
Posted Jul 27, 2022 1 min read
How Wynk Music Resurrected Dormant User Base by 30% by Identifying Preferences

In this video, Ruturaj, Senior Growth Product Manager, at Wynk Music shares his thoughts on how they were able to use MoEngage's advanced capabilities and understand dormant user preferences, communicate accordingly, and uplift dormant user engagement by 30!