The author recounts the challenges of co-owning an inherited holiday cottage with brothers who live in different cities. Communication, primarily through emails, becomes a source of frustration due to the overwhelming volume and lack of engagement. The author's brother, irritated by the constant stream of emails, ends up treating them like spam. The key lessons drawn from this experience are to avoid overkill in email frequency, use engaging subject lines to capture attention, and ensure that email content is concise and valuable. The author emphasizes the importance of considering how one's audience perceives emails and suggests adjusting email strategies accordingly