Facebook and X (Twitter) Advertiser Engagement Has Been Dropping Steadily for a Year
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David F. Carr David F. Carr
Facebook and X (Twitter) Advertiser Engagement Has Been Dropping Steadily for a Year

Month after month, traffic to the ad portals of X and Facebook has been down on a year-over-year basis. Over 12 months, X's ad traffic has dropped 15.9%.

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