How do you know if your marketing efforts have been a success? You need to track your results. However, tracking your results is easier said than done sometimes. You know that your sales numbers have changed, but how do you know where the traffic came from, and more importantly, how can you replicate your success in the future?
1. Get the Basics 
When you're looking at the success of a marketing campaign, you need to know the basics. These include metrics such as: