I say 'engagement,' you say 'engagement:' the need for standards in social media reporting
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Blagica Bottigliero Blagica Bottigliero
Posted Sep 13, 2018 8 min read
I say 'engagement,' you say 'engagement:' the need for standards in social media reporting

As marketing goes digital, the definition of "truth" has never been more difficult to agree on. Especially when it comes to attribution and reporting metrics.

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