SEO (or search engine optimization) matters for events. Why? Consider this: research shows that 89% of attendees use search when deciding to buy a ticket or register for an event, and there are nearly 10,000 searches a month for "conference" alone. Taking the time to optimize your event website or listing for search engines is a surefire way to reach more people and increase the attendance at your event. But since reaching the top of search engine results is a lot like trying to find a light switch in the dark, it's easy to find SEO bewildering and frustrating. It