Salesforce is arguably the best customer relationship management system for B2B companies. While it checks a lot of boxes for Sales Managers, there's still a lot of work that needs to be done to unlock Salesforce's potential to accelerate sales at your company. Using the applicable insight and practices in this guide, you'll not only help optimize and get more ROI from your Salesforce instance, but you'll also improve sales team morale and your reputation as a champion at your company. Because sales acceleration is an ongoing and evolving strategy, we're sharing the methods and tools that will create a true and sustainable competitive advantage for today and for years to com