This time of year, South Africans from all walks of life turn their attention to those around them, forgetting about their busy schedules to show some care. We're talking about Mandela Day of course, and if you're planning to prompt some goodwill via email, then this piece is just for you. We get that you want to engage with as many people as possible, but you'll have to get a few basics right first to make your efforts truly worthwhile. Read on for a three-step roadmap to email campaign success leading up to Mandela Day.