Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data

Email Marketing / Campaign Monitor / Articles

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Erica Miller

Posted Jun 23, 2023 • 4 min read

Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data

Campaign Monitor

Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to deliver better-personalized products and services. Read this post to learn the basics of collecting zero-party data.