B2B sales enablement guide: What it is, and how to excel at it
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Posted Oct 8, 2024 14 min read
B2B sales enablement guide: What it is, and how to excel at it

B2B sales enablement is a job role. One where you'll help salespeople close deals and move prospects further along the buyer journey. In B2B sales enablement, prospects are other businesses. So sales reps talk to decision-makers at those businesses.

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