At Tatango, we've been working with nonprofits since 2007 and we've heard time and again that budget constrictions are frustrating and overwhelming and often, necessary. When every penny counts, nonprofit budgeting is often a tightrope walk.

Nonprofit organizations, who must be cautious about their spending, cap their budget for various channels, tools, and strategies, to maximize their budget across the organization. It's time to rethink this mindset, especially regarding texting. When executed effectively, text message marketing not only pays for itself but can significantly amplify your fundraising efforts. And if your organization is budgeting for a marketing or fundraising strategy, chances are you've already got the funds you need for this innovative and effective communication channel