Your business needs real results. Consistently. We know you; in the past, you've had some great meetings that have produced extraordinary things. And you've had meetings that sounded great and then nothing happened. And you've had meetings that outright stunk.

We know-we've been there. At LinkTrust, we did things wrong for a long time. One day, we looked around and found ourselves in Hell. We wanted so badly to make a great company, but we'd made a big mess of things. When we turned our business over to God, we studied our interactions closely and discovered a secret that led LinkTrust through these challenges and into shining, glowing, happy progress. It can all be summed up into eight letters representing eight steps that changed the face of our company. And we're ready to share them with you: GABWAWDR. It's a BIG acronym and it gets HUGE results. We're sharing this with you because we believe that your business is the modern equivalent of the ol' family farm-a place where values and character are formed. We want you to be successful so that your sphere of influence can expand and so that you can spread more good in the world.

Here's what GABWAWDR stands for:

1. Goal of the meeting
2. Awarenesses
3. Brainstorm
4. Way forward
5. Action steps
6. Who
7. Deadline
8. Report

The GABWAWDR meeting is really a method for allowing everyone to feel free to contribute and ultimately for the best ideas come forward for the success of a goal. Using this meeting format gets great outcomes and unifies everyone. It is part of our LinkTrust secret sauce.

LinkTrust powers the most successful advertising networks and online marketers by providing them with top of the line tracking and reporting. The success of our company is rooted in a few diamonds we have found like the GABWAWDR meeting.

But we came up with this process the hard way. We did it wrong for a long time; it was frustrating. We spent millions on projects that never got finished or got lousy results. But we kept on going and when we got sick of doing things the hard way, we developed this inspired system.

Doing this stuff does take time. You are facilitating a collaborative meeting. You must encourage the contributions of everyone in the meeting. The way you conduct the meeting will enable or squash participation. This is huge for the "thrashing" process. Without everyone's awarenesses, you will not be able to set achievable goals and action steps. You are not there to get them to think like you. You are there to learn what they know so you can all come up with a great plan together. We do not do rogue projects at LinkTrust; we work as a team. This could be a bit of a transition for your company, after all, businesses are fueled by independent thinkers. But our secret sauce for great success is independent thinkers joining forces in this collaborative process. Don't short change it by simply outlining your thoughts and your plans. Let the others speak first, then fill in the other ideas you have after they have shared all of theirs. You can do it.