In this episode of Enterprise Sales Development podcast, we speak with Rachel Keung, director of Global Public Sector Sales Development at Salesforce. Rachel shares her insights about the public section and selling into the public sector in general. She discusses the importance of stating the why and how to avoid cold outreach mistakes. Listen to her perspective on shortening emails.

WHAT YOU'LL LEARN
Her secret to moving up consistently within a year or two and examples of what led to her professional development
How she looks for opportunities and skills to develop and learn, how she determines when they are worth her time and how she leaves space for her team members for these opportunities and skills
The unique challenges she has found with working in the public sector at a true enterprise size
How she approaches onboarding
Cold outreach mistakes and how to avoid them
What she has learned from Salesforce and the biggest thing she has learned about working with public servants
The sale pitch approaches that don't work and the approaches that do work in the public sector