Associated with
Lisa McKnight
Katherine Post Calvert
Spike Jones
27 min read
CX Confessions: Episode 4 Lisa McKnight, SVP & Global Head of Barbie & Dolls Portfolio at Mattel: Barbie's Social Responsibility to Diversity, Sustainability, & Empowerment
The iconic Barbie brand has always been a staple of the toy industry; with the new Mattel PlayBack sustainability initiative and the Youtube presence aimed to help children through the COVID-19 pandemic, Barbie is raising the industry standard of how a toy can be involved with the social narrative.
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