Easily Adopted CDPs: The Difference Between Success and Shelfware
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Posted Feb 14, 2024 6 min read
Easily Adopted CDPs: The Difference Between Success and Shelfware

Shelfware has become so common in software and IT agreements that we've come to accept it and even expect it. This is a sad state of affairs that deals a devastating blow to our wallets (and to society's moral compass). The cost of shelfware can even act as a barrier to entry for smaller companies and startups. We believe it shouldn't be that way. We want tools that are easy to implement, adopt and use.

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