eTail Nordic: Global Lessons from the Scandinavian Email Market
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Guy Hanson Guy Hanson
Posted Nov 21, 2022 5 min read
eTail Nordic: Global Lessons from the Scandinavian Email Market

We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity's MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden.

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