South West College, located in the southwest region of Northern Ireland, is a prominent educational institution catering to a diverse range of students. With students ranging from young vocational learners to GCSE and A-level students, the college offers an extensive course selection, including professional certifications and higher education programs. With a mission to build a strong community, stay connected with students, and support major marketing campaigns, South West College recognized the need for a robust social media management for its higher-education marketing. This case study explores how Agorapulse, an award-winning social media management tool, helped the college overcome its challenges.