With the increased adoption of augmented reality (AR) in consumer mobile apps comes a natural learning curve for first-time customers. AR augments a customer's reality by superimposing a digital image or experience over their in-the-moment footage. It is related to virtual reality, which allows customers to interact with an entirely computer generated 3D environment, and mixed reality, which merges digital and physical worlds to create new environments. AR is integrated into many genres of consumer mobile apps, ranging from gaming to eCommerce. It is often used to support customers as they interact with objects or spaces, supporting their imaginations and helping them visualize the possibilities.