Customer relationship management (CRM) is one of the most useful and widespread business tools on the market. And yet, a startling number of companies fail to realize full return-on-investment and even suffer direct losses from CRM initiatives. The culprit? Many signs point to bad data.According to some estimates, organizations can lose around $8.2 million per year as a result of inefficiencies and missed opportunities caused by poor data quality. Duplicate data, inaccurate data, invalid data, non-conforming data, dark data-it takes many forms, but they all share a common characteristic, which is the ability to disrupt business performance.