At this year's South by Southwest (SXSW), Astha Malik, Chief Business Officer at Braze, took to the stage alongside Ekta Chopra, Chief Digital Officer at e.l.f. Beauty, Judy Lee, Senior Director of Global Brand Experiences at Pinterest, and moderator Emma Sandler, Beauty & Wellness Editor at Glossy for the panel "Create Inclusive Beauty Communities By Knowing Your Audience." As brands strive to meet evolving consumer expectations, the insights from this panel serve as a valuable guide for creating inclusive communities across any industry.