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Partner Relationship Management (PRM) / Zinfi Technologies Inc / Podcast Episodes
Podcast – Why CRMs Don't Work as Partner Relationship Management Systems
Associated with
Jay McBain Jay McBain
Darryl Oliver Darryl Oliver
Posted Apr 3, 2023
Podcast – Why CRMs Don't Work as Partner Relationship Management Systems
Zinfi Technologies Inc Zinfi Technologies Inc

CRM software is poorly suited for partner relationship management because it lacks tools for core PRM requirements like recruitment and training.

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