What is Product Led Growth (PLG) and Why is it an Existential Need?
Associated with
Arjun Rakesh Arjun Rakesh
Rahul Krishnan Rahul Krishnan
7 min read
What is Product Led Growth (PLG) and Why is it an Existential Need?

The simplest definition of PLG is the explosive growth that a software product experiences when it removes all friction from the process of a user signing up, using the product, gaining value, sharing it with friends, and ultimately paying for a premium plan.

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