Rebranding two $100m+ brands into one for accelerated growth [podcast]
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Randy Frisch Randy Frisch
1 min read
Rebranding two $100m+ brands into one for accelerated growth [podcast]
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On this episode of The Marketer's Journey, I interview Katherine Calvert, CMO at Khoros. Katherine began her career in communications and by her admission "didn't even know what marketing was" but was always interested in tech and the idea of helping connect businesses to their customers. Her background has led her to take a conscious holistic approach to marketing: she understands the value of comms but also knows that data is hard to argue with when you're trying to prove ROI. This holistic view of marketing and ability to adapt was integral to her success as CMO as her team merged and rebranded two $100M companies to form Khoros.

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