To achieve your marketing goals, you spend hours crafting the right content. You work and work until you've created what you believe is the best email newsletter.

Then you send it out into the world, sit back, and wait. After a few days, you review the open and click-through rates, and they're not what you expected.

You don't get it. Why would they opt in if they didn't want to read your email newsletter?

We have news for you: this is common. But don't worry; it sounds like you're on the right track with your newsletter, it just needs some tweaks.

If you want to send email newsletters that your subscribers can't wait to read, this is the article for you.

In this blog post, we'll show you:

The importance of email newsletters
Some of the best email newsletter examples
How to set up the perfect email newsletter campaign