Understanding the 'complexity' of Intent data
97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead.

But, like any new marketing tool, there's a steep learning curve and leading proprietary Intent data provider, Bombora realized they had to find new ways to tell a more compelling story about how Intent data can help B2B marketing teams sprint faster, by engaging the audiences most likely to buy. They needed to expand brand awareness around their product's value and its insane ability to catalyze revenue growth for B2B marketers.