The internet accounts for 2% of the world's greenhouse gas emissions, the same as the global airline industry. Every time you Google a half-thought, play a silly cat video, or read a helpful blog (hi there), energy is used. But before you burn your router and boycott the internet, I'd ask you to finish this article first.

With COP26 approaching and climate change growing as a hot topic, people are hunting for ways to educate their mind, eliminate their waste, and engage in the conversation on the quest to go green – all on the internet! Maybe the world wide web isn't so bad after all.

Here at Similarweb, we analyzed key data points to see exactly how the climate change conversation is heating up online.