Designing creative image ads is one of the of the most fun parts of being a digital advertiser. It's where you get to apply the visual side of your brain, creating engaging content that will drive click-throughs.

However, our display ads have been under attack by ad blocking software, and there's no end in sight.

In fact, according to a study by PageFair, 45 million monthly active users in the United States use ad blockers. Those active users represent a 48% increase in usage between Q2 2014 & Q2 2015.

The stats above should motivate you to create compelling display ads for your audience so you can keep their attention.

Here are a few fundamentals to achieving best results with your display ads.